Social networks are no longer just for personal use. Small and large companies have been using platforms such as Facebook, Twitter, Instagram and LinkedIn for years, to the benefit of their results. And, if your company is struggling to make an impact, it’s time to make a change.
With 70 percent of the US population use at least one social network account, staying behind in social networks is no longer an option if you want to grow as a company. However, constantly changing algorithms and increasingly intelligent competitors do not really make it difficult to find your audience, especially without a little advice.
Getting some expert advice can do wonders for your next campaign. Take a look at what we find as the most useful social media tips that exist today and reach your audience.
Social Media Tips Businesses Should Follow
There is no single path to the success of social networks, whether you are an individual or a company. However, following some basic principles can make a difference.
To discover the best social media tips for companies, the experts you should look at are social media management companies. These firms make social networks the success in your life. Companies like Hootsuite, Buffer and Sprout Social exist to help companies connect with their audiences more intelligently through social networks.
What emerges is a simple seven-step formula for the success of social networks:
1) Get Started
If your business does not have a presence in social networks at this time, you may feel apprehensive about jumping in this last game. With more than 60 million business pages on Facebook alone, creating an account can now seem like a pretty daunting task. However, in 2018, it is more about “now” than “perfect”.
“Do not be afraid to start, Facebook will guide you through the steps and provide additional help resources so you do not have to configure all the details perfectly, just go ahead and learn as you go,” said Sandi Krakowski, serial entrepreneur and user. active social networks, to Facebook Business.
Facebook, and platforms like this, are designed to be updated as you go. There is no reason to worry about creating a “public relations disaster” because he misjudged his “About” section. Get your company on Facebook now and discover it along the way. You will get the hang of it.
2) Commit to a Plan
Committing to social networks is the most important aspect and, for some reason, the most difficult to succeed on these platforms. Companies generally do not see remarkable social outcomes for at least the first few months, so staying on track is absolutely vital. And, the best way to fully commit is to make a plan.
“It all starts with planning,” wrote Brian Peters of Buffer. “Create a social media strategy and write it to make your business responsible. Your strategy should include a basic mission statement of the company, a content plan and objectives. And most importantly, a powerful statement about “why” people would follow him on social media, what kind of content he plans to create and publish, and what he hopes to achieve. “
Like any commercial strategy, launching an effective social media campaign requires that you not only set clear goals for what you hope to achieve, but also make a concerted effort to commit to those goals in a meaningful way. Otherwise, you are only wasting time and resources in a great strategy with poor execution.
3) Audit Your Online Presence
If you are looking to improve an existing presence in social networks, it is essential to first take stock of what you are working on. And that means it’s time for an audit. By inspecting your current audience, content and overall social media strategy, you can learn a lot about what customers want from your business.
“The purpose [of a social media audit] is to ensure that each of your profiles is in the brand and works properly, to identify and close any dishonest or abandoned account, and to make sure you are using the channels that make the more sensible for your brand, “wrote Kristina Cisnero of Hootsuite.
Companies of advice on social networks. How do you conduct an audit of social networks? Taking simple steps, such as listing your accounts, updating your information, reviewing your content and analyzing the demographics of your audience, will make a big difference when it comes to your future success on social media.
Just make sure there are no fake accounts with the name of your company that cause problems online. A hit of reputation like that could be impossible to recover.
4) Listen and commit
As a company, it can be tempting to treat Facebook as a free ad by simply posting links to your own content, your own products or your own services throughout the day. However, it is likely that 71 percent of consumers who have a positive experience with a brand recommend it to others, so they will have to do much more than just promote themselves. You will also have to listen.
“Do not be the company that only shares links throughout the day,” wrote Dominique Jackson of Sprout Social. “The purpose of social networks is to be social and interact with other users. That means interacting on a regular basis. “
Whether you respond to customer complaints on Facebook, communicate with influential people on Instagram or make fun of your competitors on Twitter, users of social networks want brands and companies to feel involved with social networks, not only that they use them to share links.
Listen to what your customers want and participate with them on the platform. Trust us, they will love it.
5) Do not forget the video
As technology has improved, video has become incredibly popular on social networks. From live transmissions to GIF, the medium has become the reference method for marketing professionals to get the attention of potential customers. And, suffice it to say, it is working.
“The domination of the video has taken a long time to arrive,” wrote Brent Barnhart of Sprout Social. “Eye-catching, entertaining and able to stop the movement of users in their tracks, the video represents the ideal way to encourage fans to devote more time to their brand.”
The statistics support this, too:
90 percent of consumers say that video can help them make purchasing decisions
64 percent of consumers say that watching an advertising video on Facebook has influenced a purchase decision
87 percent of online marketers use video content.
If you have not been convinced that the video should be part of your social media strategy to date, it’s time to rethink your approach.
6) Use Social Media Analytics
Social networks are a decidedly complex and fickle beast. The algorithms change according to what you feel every day, and business pages are usually the most affected by the transition. However, with the right set of analytical tools, you can keep track of how publications are performing, who is viewing them, and how to improve your next campaign. Just make sure you keep a record of the right metrics: do not be so cocky with social network wins that you lose track of real business benefits.
“When you take advantage of social media marketing for small businesses, it’s easy to get stuck in vanity metrics instead of improving the bottom line of your business,” wrote Keran Smith of Lyfe Marketing. “Social media will only be beneficial for your small business if you finally get more customers when you use them, or it’s just a waste of time, money and energy.”
I like it, retweets and favorites are great. But, unless you are translating directly to clients, conversions and cash, there really is not a point. Social media is designed to improve your bottom line. However, without the clear channeling for your company’s page, your shopping cart or your product page, you are wasting the company’s resources in an increase of glorified trust.
7) Get help
The reality is that, even with all the social networking tips in the world, it still takes a lot of time, energy and resources to do it right. Even so, there is no guarantee that you can encourage success through social networks, especially without the help of an expert. That’s where a good social media management service can do wonders.
You will not need social networking tips, since these services are set up by experts who can do the hard work for you. They will improve their social strategy with the knowledge necessary to make an informed decision, so that they can reach new clients, while keeping their current clients happier than ever.